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Marketing Specialist - Advertising

Apply now Job no: 525771
Work type: Full time
Location: Shatin 沙田
Categories: Sales & Marketing

About the Job

Lead the planning and execution of the marketing communication and production of IKEA communication materials base on commercial calendar structure and ensuring the smooth communication between stakeholders

Utilize different marketing/advertising tactics including TVC, print ads, internet and consumer events to enhance consumers’ awareness and call to actions

Coordinating and execution of the global productions such as Catalogue and in-store range brochure production

About the Assignments

  • Strategically planning of conceptualized ideas, developing and implementing key national campaigns for themes as well as the activities in commercial calendar.
  • Use consumer insights from market research function to fine-tune and improve strategic planning. Strategically develop and plan the campaign idea or key message for identified themes.
  • Responsible for overseeing the integration of various marketing creative/communication execution.
  • Secure that the communication execution in all marketing functions are aligned in content, message, key visual and copy elements under the same direction. Secure all the communications mentioned above will build a strong and clear IKEA brand identity following IKEA tone of voice and serve the purpose
  • Responsible for the production of global productions such as Catalogue, in-store range brochures.
  • Communicate with ICOM to ensure efficiency and correctness and deliver outcomes on schedule. Enhance internal communication with sales team in order to manage them to achieve the goal within limited resources. Work with local partner to come up improved working process which will increase the overall efficiency and create the synergy.
  • Ensure the quality and timeliness of communication productions to meet the objective of each project. Develop and document project follow up and best practices for various purposes. Manage the budget and have a good sense of ROI

About you

  • Passionate about people, home furnishing and life at home
  • Experience with handling multiple projects at the same time with good schedule control
  • Ability to work with tight time schedules and used to high working pace
  • Experience of effective and efficient use and measurement of all media
  • Experience of customer-centric business
  • Experience in advertising agency
  • Proven experience of working with/in creative/media agencies
  • Ability to communicate confidently and clearly both in Chinese and English
  • Self-reliant and motivated with a proven ability to work as part of a team as well as independently

To understand more about IKEA, please visit our company website at

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only.  It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment.  The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized.  Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department.

Applicants not heard from us within six weeks may consider their applications filed for future reference.

Apply now

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