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Job no: 531147
Work type: Contract
Location: Quarry Bay 鰂魚涌
Job posting date:

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 280 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

Trade Marketing Specialist (4-month contract)

Integrated Marketing Planning

  • Overseeing the development and execution of the marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels
  • Designing events and promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity


Marketing Channel Management

  • With the understanding of the mix of marketing channels, optimising the efficiency of each channel
  • Monitoring and analysing the competition communication activities and anticipate their future moves


Promotion Management

  • Interpreting customer and shopper behaviour to define the promotions’ objectives, to select cross / up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences
  • Overseeing the promotion process, ensure the respect of promotion milestones, planning and budget, the presence and performance of promoters, the product availability and the visual presentation of the offer to customers
  • Managing relationships with different agencies and vendors supporting the customer engagement programs – including media and social media agencies and interactive agencies
  • Working with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store level activities


Event Management

  • Overseeing the event calendar and leading the execution of the key events across categories and channels
  • Coordinating the development of new events, focusing on the creation of an exciting, outstanding customer experience which will boost the customer’s sense of engagement with the brand




  • Bachelor’s degree in Marketing/ Business Administration or related disciplines
  • Minimum 1 year of marketing experience with hands-on trade promotion and advertising experience
  • Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in fast paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in FMCG or retail industry is an absolute advantage

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website:

We are an equal opportunity employer. Personal data collected will be kept and handled confidentially by authorised personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 24 months. A copy of our Privacy Policy can be accessed by visiting our Company website.

Issued by The Dairy Farm Company, Limited

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